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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Style Guides – what does the BBC think?
February 14, 2005
In the electronics industry, style guides can be pretty dull: mainly consisting of how to write technical terms and abbreviations, as well as…
Yahoo launches “test” version of contextual searches
February 10, 2005
Yahoo has launched Y!Q, an first attempt at developing a contextual search. The aim is pretty ambitious for both users and websites. If you are on a…
3GSM preview
February 10, 2005
People from the mobile comms industry will be upsetting their partners this year as 3GSM starts on Valentines day. With over 1 billion subscribers,…
DATE 2005 preview
February 10, 2005
With DATE less than a month off, anyone interested in the European EDA market should be planning their trip to Munich. EE Times UK has previewed the…
Call for papers – Reed’s Automotive Electronics Congress
February 7, 2005
A call for papers has been issued for the Automotive Electronics Congress to be held between 3rd and 5th October 2005 at the Paris Sofitel, Sèvres.…
Reed launches "Product Showcase"
February 7, 2005
Reed Electronics Group has launched Product Showcase eNewsletters tied to EPN and CIE. Apparently this idea of sending subscribers an email that…
BSP to represent Monch group publications
February 4, 2005
Customers interested in the defence market will be interested to know that BSP Media are now UK representatives for the entire range of Monch Group…
Musical chairs for UK advertising sales people
February 2, 2005
It's all change in the UK! Mark Lery is leaving Electronics Buyer and will be replaced by Colin Beck, who is leaving Electronics. Andy Pratt will be…
CMP adds editorial director and loses editor
February 1, 2005
Jean-Pierre Joosting been appointed editorial director for EXE, Embedded Systems Europe and Microwave Engineering Europe. He returns to CMP from a…
hanser-automotive.de launches
January 30, 2005
We reported back in November that Hanser were developing an automotive site, which was formally launched on 17th January. An email newsletter is also…
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