Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Entries Now Open for The Electronics Industry Awards and The Instrumentation Excellence Awards
Entries are now open for The Electronics Industry Awards and The Instrumentation Excellence Awards 2023. After another successful award ceremony for…
Editor Greg Blackman Makes a Career Change
Greg Blackman, Editor of Imaging and Machine Vision Europe, Electro Optics and Laser Systems Europe, has announced that he will be leaving the…
What are the Marketing Automation Trends for 2023?
What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel…
Editorial Changes at EPDT
After five years as Editor of EPDT, Mark Gradwell has announced that he will be leaving the publication to start a new role as a Senior Account…
A Napier Podcast Interview with Sam Oh – Ahrefs
As more people understand the value of SEO, competition increases. In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who…
Are Chatbots Improving Customer Experience?
In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence, and how…
A Napier Podcast Interview with Darby Sieben – Unbounce
The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible…
Brand Guidelines: A Guide to Why, Where and How
Brand guidelines are essential in today's ever-expanding business world. Companies must look for ways to connect emotionally with customers and…
A Successful In-person Return for electronica 2022
electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held…
Ascend2 Email Marketing Report: Email Marketing in 2023
How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale…
