Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
A Napier Podcast Interview with Rena Fallstrom – Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…
How are Marketing Automation Platforms Using AI?
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation…
How Does LinkedIn Match Job Titles for Advertising Campaigns?
If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…
it-daily.net and speicherguide.de Announce Storage Survey
it-daily.net and speicherguide.de have announced that, together, they are undertaking a survey assessing the state of storage infrastructure in 2023.…
7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World
A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…
IEN Europe to Attend Face-to-Face Tradeshows
We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world, SENSOR+TEST and WIN Eurasia in the coming…
Forrester Wants to Say Goodbye to MQLs and Move to Opportunities
Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to…
A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys
A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when…
Amelia’s Weekly Fish Fry Podcast Celebrates 500th Episode
Amelia’s Weekly Fish Fry, the weekly podcast by EE Journal has celebrated its 500th episode. Covering a wide range of topics related to electronics…