Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EE Journal Celebrates 20th Anniversary
Congratulations to EE Journal which celebrates its 20th anniversary this year, providing independent insight and analysis on the fast-paced world of…
Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End
The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you…
A Napier Podcast Interview with Mark Stouse – Proof Analytics
In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. Mark discusses the difference between…
How to Get Great Case Studies from B2B Customers
How to get great case studies and testimonials from customers… Case studies are hard. It’s so difficult to get a customer to agree to write a case…
New Career Move for Michelle Winny
Michelle Winny has announced that she is starting a new position as Deputy Editor at Labels and Labeling, which is part of the Tarsus Group. Michelle…
B2B Marketing Trends 2023
Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and…
The Electronic Component Show (ECS) Returns for 2023
The Electronic Component Show (ECS) will return for 2023, with its latest edition set to take place on Thursday, 25 May 2023 at the Kassam Stadium in…
A Napier Podcast Interview with Karthik Suresh – Ignition
In the latest podcast episode, Mike sits down with Karthik Suresh, Co-Founder and Chief Product Officer at Ignition, a go-to-market platform…
Digital Marketing Trends 2023
David Cunningham, Account Manager at Napier, shares his insights and outlook on what digital marketing trends marketers can expect to see in 2023,…
B2B Analyst Relations: What is it?
Analyst relations is often an overlooked part of the B2B marketing mix. But whether you are a manufacturer, technology developer or service provider…
