Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Avetis Ghazaryan – Growth Hunter
Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome…
A Napier Webinar: How to Get AI to do Your Market Research
Good campaigns are built on insight, and market research is essential for understanding your audience, but gathering insights, especially in B2B, can…
Electronic Specifier Partners with Embedded World’s Women4ew Conference
With only a few weeks to go until embedded world 2025, Electronic Specifier has announced that for the third year it will partner with embedded…
A Sad Goodbye to Georg Steinberger
Napier was saddened to hear the news that Georg Steinberger, Chairman of European distributors organisation FBDi has passed away. Georg was…
How to Make B2B Marketing Exciting – Dan Ruby – Nobl9
Mike is joined by Dan Ruby, VP of Marketing at Nobl9, a leading reliability platform that helps manage and monitor application reliability. Dan…
Vehicle Electronics Appoint New Media Representatives
514 Media has announced that they have been appointed as the new media representatives for the automotive publication, Vehicle Electronics. The…
Elektroniktidningen Acquire New Head Of Sales and Marketing
Elektroniktidningen has welcomed Rainer Raitasuo as its new Sales and Marketing lead. Rainer has been in the industry for over 20 years, having…
WEKA Fachmedien Acquired By NürnbergMesse
NürnbergMesse Group has announced the acquisition of WEKA Fachmedien, following more than 20 years of collaboration around the embedded world trade…
New Ad Managers Join Datateam Publications
Datateam has announced the appointment of two new ad managers. Design Solutions has welcomed Harry Levy as its new Advertisement Manager. Prior to…
Navigating the Future of Marketing: Insights from Fractional CMO Andy Culligan
Ever wondered what a Fractional CMO does? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. He…