Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Electronic Component Show Returns This September
Following positive reviews from the industry, The Electronic Component Show (ECS) 2024 is set to take place on Thursday, 19th September 2024 at the…
9 Ways to Target the Right Audience with Segmentation
This blog is about segmentation, i.e., how to ensure that you target the right audience with your B2B marketing campaign, and ensure you make better…
A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader
Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical…
Electronics Excellence Awards Returns for electronica 2024
Electronic Specifier has announced that its Electronics Excellence Awards will be returning for electronica 2024. Initially launched at electronica…
Future Horizons: August Semiconductor Update
This month, alongside the August semiconductor update from Future Horizons, we are happy to share that Future Horizon's upcoming Industry Update…
Joining Forces: Electronic Specifier and Women in Electronics
Electronic Specifier has recently partnered with Women in Electronics to launch a new survey, which focuses on creating a benchmark for leadership…
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this…
Wireless Congress Announced for 2024
The Wireless Congress: Systems & Applications, organized by WEKA Fachmedien, has announced that it will be taking place on November 13th-14th…
Editor of Leading Electronics Publications Publishes New Books
Editor of Power Electronics News, EEWEB, Embedded.com and European Correspondent for EE Times, Maurizio Di Paolo Emilio, has recently published two…
Leadtail – How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients
Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, lead generation, and the benefits of content repurposing. He…