Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Sam Oh – Ahrefs
As more people understand the value of SEO, competition increases. In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who…
Are Chatbots Improving Customer Experience?
In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence, and how…
A Napier Podcast Interview with Darby Sieben – Unbounce
The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible…
Brand Guidelines: A Guide to Why, Where and How
Brand guidelines are essential in today's ever-expanding business world. Companies must look for ways to connect emotionally with customers and…
A Successful In-person Return for electronica 2022
electronica had a successful return this month as 70,000 visitors met again in person from November 15 to 18 in Munich, after previously being held…
Ascend2 Email Marketing Report: Email Marketing in 2023
How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale…
Focus on PCB Confirmed for 2023
Focus on PCB will return for 2023, after a successful show in 2022, which received great feedback from both exhibitors and visitors. Taking place…
New Chief Editor at Startups Magazine
Startups Magazine has welcomed Anton Brisinger as its new Chief Editor. As a native of California, Anton joins the Startups team with a varied…
A Napier Podcast Interview with Terri Delfino – FormAssembly
In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri…
Sam Holland Moving on From Electronic Specifier
November has marked a new challenge for Sam Holland, Editor at Electronic Specifier, as he moves away from the electronics press to a new role as an…