Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Five Tech B2B Campaigns That Thought Outside the Box
It’s easy to fall into the trap of repeating the same old tactics when planning your next B2B technology campaign – but don’t be surprised if you get…
A Napier Webinar: How to Crush Your First Paid LinkedIn Campaign
Paid LinkedIn campaigns can offer a great RoI, are low cost and quick to set up. However, the success of these campaigns relies on the finer details…
A Napier Podcast: Interview with Tim Langley – CANDDi
In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform. Tim shares his journey to…
Entries Now Open for Elektra Awards 2022
Entries are now open for the Elektra Awards 2022, which will be taking place on Wednesday 30th November at the Grosvenor House, Park Lane, London.…
Electronic Specifier Looking For Research Project Participants
Tess Weller, Marketing Director at Electronic Specifier, is looking for individuals involved in the supplier selection process for electronics…
AspenCore Optimizes Embedded.com
AspenCore recently launched some changes to optimize their publication site Embedded.com. Improvements included adding multi-size functionality, a…
Why a LinkedIn Pod isn’t the Solution to Extending Your Reach on Social Media
Over the last couple of months, you might have seen some of my posts get a large number of likes or comments, and will have seen me liking and…
A Napier Podcast: Interview with Sarah Bond – Lucky Orange
In this podcast episode, we interview Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool. Sarah shares…
Bodo’s Power Systems Panel Discussion Returns for PCIM Europe 2022
There's no denying that face to face shows are making a comeback, with several industry events due to take place this year, including PCIM Europe.…
WEKA FACHMEDIEN Reveals New Interactive Magazine Format
WEKA FACHMEDIEN has unveiled its new interactive magazine format, with a special edition of Computer & Automation. Technical articles,…