Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Leading European Tech Marketing Agency, Napier, Opens First Office in USA
Dedicated local team in SF Bay Area on a mission to support rapidly growing demand for UK’s leading independent B2B Tech Integrated Public Relations…
Pass the Secret Sauce Podcast: Build and Track Your Customer’s Journey
Mike Maynard, Managing Director at Napier featured on the Pass the Secret Sauce Podcast, to share his thoughts on how B2B marketers can build and…
EETech Launches Data Insights: Genius or Missed Opportunity?
EETech has launched a product called Data Insights. Put simply, the product uses information gathered on the EETech website to identify users coming…
Editorial Changes at WEKA FACHMEDIEN
Markus Haller, Editor at WEKA FACHMEDIEN, has left the publishing house for a new role as part of the marketing team at Rohde & Schwarz. Markus…
A Napier Webinar: Don’t Get Left Behind: Next-Generation B2B Content Tools
Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an…
Marketing Agency Leadership Podcast: Marketing Long-Cycle B2B Tech
Rob Kischuk, the host of the Marketing Agency Leadership podcast, sat down with Mike, Managing Director at Napier, to discuss how to use marketing…
Entries Open for The Electronics Industry Awards 2022
The Electronics Industry Awards (EIA) 2022 is now open for entries, with the award ceremony due to take place on Thursday 20th October 2022 at the…
Hardware Pioneers Max Announces Date for 2022
Hardware Pioneers Max, the annual gathering of IoT Innovators, has announced that it will be going ahead on 25th October 2022, at the Business Design…
Aspencore Announces PowerUP Conference 2022
Aspencore will be hosting a three-day virtual conference and exhibition focusing on power electronics, taking place from 28th-30th June 2022. The…
7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System
You spend large sums of money on your marketing automation platform (MAP), and get some lovely reports from the system, but something just doesn’t…