Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast: Interview with Carolin Bink – 1plusX
In this podcast episode, we interview Carolin Bink, VP of Customer Success at 1plusX, an AI-driven data management platform. Carolin shares what…
There’s No Excuse For Not Understanding What Your Audience Wants
The Content Amplification Podcast, hosted by Blue Cow Marketing, invited Mike, Managing Director to share his insights on why there's no excuse for…
New Conference Introduced for the Embedded Market
Hitex UK has announced the launch of UKEmbedded, a new conference and exhibition for the embedded engineering sector. Taking place on 12th May 2022…
A Napier Podcast: Interview with Alun Lucas – Zuko Analytics
In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform. Alun shares how Zuko helps…
How to Crush Your First Paid LinkedIn Campaign
We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain…
Vehicle Electronics Celebrates its 100th Issue
Congratulations to Vehicle Electronics which will celebrate its 100th issue in April. Vehicle Electronics released its pilot issue on the 20th of…
The Data Parties
What’s the difference between first, second and third-party data? There is a lot of news around moves to limit the use of “third-party data”, with…
B2B Digital Marketing Strategy: Impact of Privacy Laws and a Remote Workforce
Mike, Managing Director at Napier, sat down with Camela Thompson, host of the CaliberMind podcast. Mike discusses his insights on the right digital…
How to Make Your LinkedIn Lead Generation a Success
When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit. It’s no…
elektroniknet.de Introduces Matchmaker+
WEKA FACHMEDIEN has introduced a Matchmaker+ section to its elektroniknet.de website, which provides companies and suppliers with the opportunity to…