Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Paige West to Join Electronic Specifier as Managing Editor
Electronic Specifier will welcome Paige West to the team as Managing Editor at the end of February 2022. Joining Sam Holland, Kiera Sowery and…
A Napier Podcast: Interview with Emma Valentiner – CanIRank
In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide…
HANNOVER MESSE Reschedule Dates for 2022
HANNOVER MESSE 2022, has been rescheduled and will now take place from 30th May-2nd June 2022, due to the rising numbers of COVID-19 cases. With…
EETech Announces Industry Tech Days for 2022
EETech has announced the dates for its third annual Industry Tech Days event, which will be taking place from September 19th-23rd 2022. The five-day…
Landing Pages: Best Practices for Lead Generation
We often see them in our trawl through the web for information on technology solutions and services. Some grab our attention, while others are dull.…
A ‘Napier Nine’ Video… Get to Know Account Director Chris Corfield
For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Account Director Chris Corfield. Watch the video below to learn the…
Seven Things That Make B2B Tech PR Amazing
What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion…
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…
What is Mental Availability in Marketing?
One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…
A Napier Podcast: Interview with Ike Singh – Social27
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms…