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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

embedded world 2022 Postponed till June

Organizers of embedded world have announced that the show will be postponed to June, to allow exhibitors and participants to plan with confidence,…

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A Napier Podcast: Interview with Chris Willis – Acrolinx

In this podcast episode, we interview  Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and…

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Influential Entrepreneurs Podcast Interview

Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…

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What is this Contentpass Thing on German Websites?

If you have been browsing some of the leading German electronics titles online, you may have seen a huge page take-over from a company called…

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A Mixed Outlook on the Future of Trade Shows

With SPS cancelled with just a week's notice before it was meant to go ahead, it's been a stark reminder that the COVID-19 pandemic is still a threat…

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A ‘Napier Nine’ Video… Get to Know Marketing Specialist Ivy Silverton

In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment, we introduce you to Ivy Silverton,…

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5 Things To Consider Before Recording Podcasts

Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…

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A ‘Napier Nine’ Video… Get to Know Director Clive Over

Get to Know Clive Over, Director at Napier, in the latest instalment of our 'Napier Nine' video series. Watch the video below to find out about…

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A Napier Podcast: Interview with Kate Terry – Turtl

In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is…

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DFA Manufacturing Media Launches New Online Portal

DFA Manufacturing Media has launched a new online portal and social media information resource, under the brand Smart Futures.  With current…

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