Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Secrets to Communicating Successfully With a B2B Audience
Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…
B2B Marketing Checklists – Persona Definition
This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing.…
A Napier Podcast: Interview with Mark Abrami – Hootsuite
In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…
Top 5 Marketing Applications for Artificial Intelligence
Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…
A ‘Napier Nine’ Video… Get to Know Marketing Specialist Natasha Websdale
For the latest instalment in our ‘Napier Nine’ video series, we introduce you to Natasha Websdale, Marketing Specialist at Napier. Watch the video…
BEEAs Entry Deadline Extended
The British Engineering Excellence Awards (BEEAs) has announced an extension of its entry deadline, with entries to be submitted by midnight on…
Straight Talking is the Way to Get to Engineers
In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…
A Napier Podcast: Interview with Martin Larsen – Conferize
In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…