Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…
Drives & Controls 2022 Announces Return of Robotic Demonstration Area
Back in October 2020, we reported on the postponement of the biennial co-located events, the Drives & Controls Exhibition, Fluid Power &…
Bodo’s Virtual Wide Bandgap 2021 Event Program Published
Bodo’s Power Systems has announced its fifth Wide Bandgap conference, due to be held from 30th November to 3rd December 2021. Inviting experts from…
Growing B2B Agency Napier Welcomes Two New Hires
Napier, a leading B2B PR and Marketing agency has welcomed two new members to its growing team. Elana Bryan joins the team as a Client Services…
DATE 2022 Opens for Submissions
DATE 2022, the European event for electronic system design and test has opened for submissions, inviting members of the industry to submit content…
Elektronik Journal to Become Part of Elektronik Industrie
Elektronik Journal will cease publishing at the end of the year, as it is absorbed into its sister magazine elektronik industrie which sits under the…
When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog…
Why Your Improving Open Rates Might Not Be Good News
Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…
New Website for Power Electronics Industry Launched
everything PE is a new website that has been launched to address the power electronics industry. Developed by the creators of everything RF, the new…