Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…
What is Mental Availability in Marketing?
One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…
A Napier Podcast: Interview with Ike Singh – Social27
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms…
embedded world 2022 Postponed till June
Organizers of embedded world have announced that the show will be postponed to June, to allow exhibitors and participants to plan with confidence,…
A Napier Podcast: Interview with Chris Willis – Acrolinx
In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and…
Influential Entrepreneurs Podcast Interview
Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…
What is this Contentpass Thing on German Websites?
If you have been browsing some of the leading German electronics titles online, you may have seen a huge page take-over from a company called…
A Mixed Outlook on the Future of Trade Shows
With SPS cancelled with just a week's notice before it was meant to go ahead, it's been a stark reminder that the COVID-19 pandemic is still a threat…
A ‘Napier Nine’ Video… Get to Know Marketing Specialist Ivy Silverton
In our ‘Napier Nine’ video series, we’ve been taking the time to learn more about the team. In this instalment, we introduce you to Ivy Silverton,…
5 Things To Consider Before Recording Podcasts
Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…
