Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Big Picture Business Podcast: Mistakes Create Success Featuring Mike Maynard
Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the…
Webinar Best Practices: 5 Things We Learnt From ON24’s Webinar Series
It's no secret that the use of webinars has accelerated in the past year, as many businesses had to adapt to a new virtual approach, in order to…
Power Systems Design Launches New TechTalk Area
Power Systems Design has launched a new area on its website named TechTalk. The new section provides readers with a range of content focusing on how…
The Best Social Media Platforms for Your B2B Marketing Strategy
Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to…
Napier Passes 2021 PRCA CMS Audit
We are delighted to share that we have passed our annual PR Consultants Association (PRCA) Communications Management Standard (CMS) audit for 2021.…
Electronic Specifier Launches New Site in Partnership with Hardware Pioneers
Electronic Specifier has launched a new website in partnership with Hardware Pioneers, a growing community of thousands of startup founders,…
A Guide to Successful PPC Campaigns
Many people may have heard the phrase pay per click (PPC) advertising, but what is it exactly and how can we use it? At the most basic level, pay per…
A Napier Podcast: Interview with Riaz Kanani – Radiate B2B
In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform. Riaz shares…
Editorial Changes at Electronics Weekly
We were delighted to receive news of the latest editorial changes at Electronics Weekly. Following Steve Ray's recent departure from the publication…
Creative Design: Going the Extra Mile…
In the latest blog as part of our design series, Tom Walker, Design Manager at Napier, shares ways he goes the extra mile to provide our clients with…
