Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Siemens Announces Acquisition of Supplyframe
Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing, with the closing of the…
WNIE Online Team Launches New Digital Magazine: Global Industry Focus
The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus, which will be centred on the…
Elettronica AV and Elettronica Tech Websites Now Available in English
The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, providing visitors with the…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital…
An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and…
Microchip Awarded Certificate of Excellence for Online Banner Marketing
Congratulations to our client Microchip, who has been awarded a Certificate of Excellence for online banner marketing 2020 by Electronics Weekly. The…
5 Top Tips for Successful ABM Campaigns
ABM has quickly become an integral part of the B2B space, and we are continually seeing more B2B companies jump on the ABM train to generate…
4 Email Marketing Trends to Watch Out for in 2021
I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their…
Napier Shortlisted for PRmoment B2B PR Agency of the Year Award
We are delighted to share that Napier has been shortlisted for the PRmoment 'B2B PR Agency of the Year' award. Faced with tough competition each…
Electronic Specifier Announces Webinar Summit
Electronic Specifier has announced a webinar summit, to be held on 1st September 2021. As a one-day event, the Electronic Specifier publishing team…