Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Marketing Share Podcast – Storytelling, PR, and ABM Mastery
Mike sat down with hosts Barb VanSomeren and Alec Cheung for an episode of The Market Share Podcast. In the episode, Mike discusses: The evolving…
Groundbreaking Year For electronica 2024
Held from 12th-15th November, the electronica trade fair 2024 reaffirmed its reputation as a leading event for the electronics industry. The show,…
Future Horizons: November Semiconductor Update
We’re thrilled to share this month’s featured excerpt from Future Horizons’ November report on the semiconductor market. Take a look at the executive…
Build Trust – The Secret to Closing Sales Effectively – ABB
In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB…
Women in Tech Forum at electronica 2024
This month, at electronica 2024, Electronic Specifier hosted the Women in Tech Forum, which delved into how more opportunities can be created for…
Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert – Adobe
Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares…
Simplifying SEO: How to Demystify Search Engine Optimization – Moz
Ethan Hays, General Manager at Moz, and STAT Analytics dives into the world of SEO. He shares his insights on simplifying SEO and the importance of…
Meet Associate Director: Ed Neale
‘I never really had any plan other than to be good at what I did.’ I recently sat down with one of Napier’s Associate Directors, Ed Neale, to discuss…
Navigating the Marketing Automation Landscape: HubSpot’s Cashflow Acquisition and SEMrush’s Strategic Moves
In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing…
Podcasting 101: 7 Steps to Launching Your Podcast
In today’s digital landscape, podcasts have evolved from a niche medium to a powerful platform, particularly in the B2B sector. In this blog, we will…
