Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: The Good, The Bad, and The Ugly of Marketing Measurement
Are you struggling to impress the board with the results of your marketing and PR campaigns? Would you like to align your marketing KPIs to business…
Editorial Promotions at Startups Magazine
Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation. Anna Wood has…
Circuit Cellar Magazine Announces New Content Editor
Circuit Cellar magazine has announced that Jurij Mikeln, current Editor-in-chief at Svet elektronike, will be joining the publication, taking up the…
Napier Ranked in Top 50 Agencies in the B2B Marketing Benchmarking Report 2024!
We are delighted to share that Napier has been featured in the B2B Marketing Benchmarking Report 2024, ranking in the top 50 of UK B2B marketing…
A Napier Podcast Interview with Mark Donnigan – Virtual CMO
In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into…
Napier Shortlisted for the Electronics Industry and Instrumentation Excellence Awards 2024
Award season is coming around again and we are excited to announce that, for the third year in a row, Napier has been shortlisted in the 'Most…
A Napier Podcast Interview with Molly Bruckman – Mutiny
Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively…
Napier, One of the Longest-Standing Agencies in the B2B Tech Sector, Celebrates its 40th Anniversary
We are happy to share that Napier recently celebrated its 40th anniversary at London’s Science Museum, with leading technology editors and companies…
A Napier Webinar: GDPR: What the Hell is Legitimate Interest?
We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…
Quality or Quantity – Which is the Best Approach?
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…