Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy
I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing…
Is Industrial PR Different from Consumer PR?
In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…
Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience
The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of…
Elektra Awards Extends Deadline to 5th January 2021
The 2020 Elektra Awards has extended its deadline for award entries till the 5th January 2021. Confirmed as a virtual event taking place next year on…
A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing
Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…
A Napier Podcast: Interview with Chip House – SharpSpring
We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…
Elektronik Informationen and Photonik Close
We were really sad to hear the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close its doors, with…
Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos
With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…
Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition
The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as…
Elektronik & Data Celebrates 30th Anniversary
Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn this year. The…