Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Importance of Google Analytics and How the Napier Group is Here to Help
Whether you run a business, website, personal blog or social media accounts; Google Analytics is the ultimate free tool you need to adopt to help you…
A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of…
Alix Paultre Moves to Evaluation Engineering
Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering at Endeavor…
Ad Blocking: How Does it Work and What Should Publishers do About it?
If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will…
Hannover Messe Cancelled for 2020
After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will…
How to Become a PR mastermind
Sadly, we can’t tell you how to find toilet paper in these trying times, (sorry) but as you will already know, at Napier we don’t run out of blog…
6 Tips for Improving your Email Marketing Campaigns
Whether you’re already an expert in email marketing or starting out new, your goals should be the same; to send effective emails that will engage…
Elektronik Announce Changes to Editorial Calendar
Elektronik has announced changes to its editorial calendar due to the effects the coronavirus is having on delivery and production downtimes in…
PCIM Europe Exhibition and Conference Postponed
Mesago Messe Frankfurt GmbH has announced the postponement of this year's PCIM Europe Exhibition and Conference, due to the increased risk of…
EETech Announce Media Partnership with 21ic.com
EETech has announced a new partnership with the largest Chinese electrical engineering community, 21ic.com. This move makes EETech the exclusive…