Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Assistant Editor at IML Group
Congratulations to Sophia Bell who is the latest addition to the IML Group, joining the team as Assitant Editor for DPA, PBSI, and Connectivity.…
Drives and Controls Exhibition Rescheduled
DFA Media, organiser of the Drives & Controls Exhibition and its co-located events, has announced that that the show will be postponed and…
How We Solve the Top 10 B2B Marketing Challenges
It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with…
Try Out Our SMART Objective Generator Tool
SMART objectives are used by both individuals and businesses to set and achieve goals. By setting goals we can focus on achieving them with the…
embedded world 2020 Goes Ahead Without Surprises
embedded world 2020 opened yesterday. After all the gossip and speculation about the event, with many major exhibitors pulling out, the first day was…
Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020
Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we…
Alternatives to Meaningless Marketing Metrics
Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can…
New UK Embedded Show Announced for 2020
Hitex UK has announced the launch of a new UK-based Embedded Show for 2020. UK Embedded will take place on the 14th May at The Windmill Village Best…
AV ELETTRONICA Announces Changes with New Independent Publisher
AV ELETTRONICA has revealed changes to its magazine for 2020, announcing new ownership by an independent publisher, who will relaunch the magazine…
The Life of a Marketing Specialist at Napier
Hayden, Marketing Specialist at Napier, is the latest to take part in our ‘Life at Napier’ series. In this blog, Hayden shares how he has progressed…
