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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

6 Tips to Getting Started with Marketing Automation

Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment…

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Value of Video in 2020

Over the last few years, its clear that video has become a key marketing tactic, and with the digital landscape continually shifting, marketers have…

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PCB Design and Manufacturing Live Returns for 2020

PCB Design and Manufacturing Live has announced its return for 2020, taking place on Thursday 12th March at the British Motor Museum in Gaydon.…

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5 Best Practices for Social Media

There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their…

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New Distribution Editor at Elektronik

Congratulations to Julia Lamml, who has been confirmed as the new Distribution Editor at Elektronik. Julia takes over the role from Cornelia Meier,…

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MarTech Podcast Interview: Understanding the European Marketing Landscape

The MarTech Podcast, hosted by Benjamin Shapiro, interviews innovators and industry experts, to provide listeners with insights on how these experts…

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An Account Manager’s Journey at Armitage Communications…

I’ve been asked to blog about how I got into the wonderful world of marketing and PR but, truth be told, much of the credit for my getting into the…

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The Electronic Component Show Confirm Details of Dual Seminar Programme

The Electronic Component Show has confirmed the details of its dual seminar programme for 2020, revealing what visitors can expect from the…

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ETN Announces Embedded Conference Finland for 2020

ETN has announced its 4th annual Embedded Conference Finland for 2020. Taking place on Thursday 4th June at the Lighthouse in Akavatalo in Helsinki,…

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EETech Launches New IC Design Centre

EETech has unveiled the latest addition to its All About Circuits (AAC) website, with the introduction of its new IC Design Centre for IP Cores. The…

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