Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Growing B2B Agency Napier Welcomes Two New Hires
30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team. Claire Davis joins the team as an Account…
PCB Directory Hits 100,000 Views a Month
Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to…
Hootsuite Summer Social Series Webinar 2: Using search and social advertising together
Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices…
Supplyframe Announces Acquisition of SamacSys
Supplyframe, the industry network for electronics design and manufacturing has announced the acquisition of SamacSys, a leading provider of 2D and 3D…
Shortlist Announced for Elektra Awards 2019
The shortlist for the Elektra Awards 2019 was announced this week, and we were extremely pleased to see that Napier has been shortlisted three times…
A day in the life of a Marketing Specialist
My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex.…
AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two
Over the last few days we’ve scanned many headlines which herald the future of artificial intelligence such as CMR Surgical’s £1bn Series C funding,…
Five good reasons to consider apprenticeships
With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often…
Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation
At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…
Layoffs at Aspencore Spook the Industry
This is a difficult blog for me to write. I’m a huge supporter of publishers – after all, we need them to have a PR business – but recent events at…