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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit
This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from?…
Electronic Specifier Conducts 2019 European Engineer and Supplier Interface Study
Electronic Specifier has announced that it will be conducting a European Engineer and Supplier Interface Study for 2019. With the aim to understand…
Electronics Weekly BrightSparks Winners Announced for 2019
Electronics Weekly BrightSparks young engineer programme winners were announced on the 2nd May at an awards ceremony held at the IET Maxwell Library…
productronica Innovation Awards 2019: Now Open for Entries
productronica 2019, the leading trade fair for development and production in the electronics industry, has announced that it will present the…
Breakout Session 3: How Alitalia Personalises its Website
One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…
Breakout Session 2: GDPR and Marketo
GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…
Breakout Session 1: Adobe and Marketo – The Roadmap
After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…
Adobe’s European Marketing Summit – Opening Keynote
I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…
Elektra Awards 2019: Now Open for Entries
The Elektra awards 2019 are now open for entries. In it's 17th year, the Elektra Awards recognizes excellence within the global electronics industry;…
Email Marketing Benchmarks for 2019
Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly…