Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
March Semiconductor Market Update from Future Horizons
As an agency that works with some of the leading companies within the technology industry, it is important that we stay up-to-date on the industry,…
Key Insights From HubSpot’s State of Marketing Report 2024
With the rise of AI and automation technologies, marketing is changing quicker than ever. Marketing budgets are increasingly under the microscope,…
The Art and Science of Marketing ROI
Marketers can face a set of unique challenges, including developing and championing a range of strategic marketing initiatives that will ultimately…
WEKA Fachmedien Official Media Partner of embedded world
WEKA Fachmedien has announced that they are once again the official media partner of embedded world. Taking place from April 9th-11th in Nuremberg…
A Napier Podcast Interview with Darren Mitchell – Sales Leader
How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to…
Data Analysis: The Role of Marketers vs AI
With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces.…
EEPower Introduces First EEPower Day
This May, EETech will run its first-ever annual EEPower Day, a conference designed for power engineers. Taking place on May 2nd, EEPower Day is a…
A Napier Webinar: Media Training 101
Are you getting your messages across effectively when speaking to the media? Or worrying about saying the wrong thing? Do you know how to engage…
Ignite Your Influence: Advice for Starting a Career in Marketing
We all know that there is a global skills shortage, which intensifies the competition for talent between all manner of businesses for all manner of…
Alfred Vollmer: Editor in Chief and Freelancer for Bodo’s Power System
Alfred Vollmer, a well-known and respected journalist within the industry, has announced his new role as Editor-in-Chief at Bodo's Power Systems.…