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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
BEEA’S 2019 Awards Now Open for Entries
British Engineering Excellence Awards 2019 is now open for entries. Launched in 2009, this year the BEEA’S celebrates its 10th anniversary and…
Elektronica Magazine Sold to Publisher Elektor International
Publisher Elektor International has recently announced the acquisition of the Dutch magazine Elektronica, which it has purchased from…
CIM Lecture notes – Week 7 – Media Implementation Cycle
This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…
Profiling Stakeholders in an ABM Campaign: Why OrgChartHub is such a Cool Tool
Account-Based Marketing (ABM) is one of the hottest topics for B2B technology marketers: Get it right and the results can be almost magical. Since it…
WNIE Live 2019 Call for Papers Now Open
WNIE Live 2019 has officially launched its Call for Papers, inviting experts from the industry to get involved. The conference will take place from…
Bits&Chips Goes International
Bits&Chips, the leading Dutch news and magazine for the high-tech industry, has announced that it will be published exclusively in English from…
CIM Lecture notes – Week 6 – Integrated Communications Planning
With our Integrated Communication plan hand-in just around the corner, we decided to look at identifying appropriate SMART communication objectives…
Winning with Conversion Rate Optimisation – from Marketing Week Live 2019
Marketing Week Live (MWL), well it’s probably one of the most hyped marketing events in the UK. As you can imagine it got very busy, so don’t make…
It’s Time to Vote! Help Decide the Winners of the Electronics Industry Awards 2019
After receiving a flood of entries and nominations, the Electronics Industry Awards has announced that voting is now open for the industry to decide…
Michelle Winny Leaves Editorial Position at Datateam’s Electronics Magazine
Michelle Winny has left Electronics Magazine after nine years as Editor, to start a new job at Seatrade Cruise. Electronics Magazine will have a new…