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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

Michelle Winny Leaves Editorial Position at Datateam’s Electronics Magazine

Michelle Winny has left Electronics Magazine after nine years as Editor, to start a new job at Seatrade Cruise. Electronics Magazine will have a new…

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StrumentazioneElettronica.it Celebrates its 10th year Anniversary

Congratulations to StrumentazioneElettronica.it, which celebrates its 10th year of delivering content to the Italian test and measurement community.…

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Drives & Controls Exhibition Predicted to be Biggest Yet for 2020

The Drives & Controls exhibition announced it will return in 2020, taking place at the NEC in Birmingham from the 21st-23rd April. As the UK's…

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New Delhi Print Media Announces 4th Edition of ‘The Spotlight on Indian Electronics’

New Delhi Print Media has announced the 4th edition of its yearbook 'The Spotlight on Indian Electronics', which is due to be launched in May 2019.…

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WNIE Live Visitor Registration Now Open for 2019

'What's New in Electronics Live 2019' has now opened for visitor registration, and will be taking place from the 18th-19th September 2019 at NAEC…

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SMART Portfolio Announces it’s Inclusion of CPD Membership to Three Conferences for 2019

The SMART portfolio has announced the inclusion of CPD membership to three of its conferences for 2019. Conferences that are now members of the CPD…

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If We Leave the EU, You Could Lose Your Website Domain!

OK, we are all bored of Brexit, and by the time I have uploaded this post it’s likely that the most likely outcome will have changed (probably…

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The Rise of Virtual Reality and Augmented Reality in Manufacturing

From consumer to manufacturing, virtual reality (VR) and augmented reality (AR) technologies are revolutionising the world today. VR is aiding…

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Embedded World 2019: Impressing the Global Embedded Community

Embedded World has long been regarded as the ‘go-to’ place to gain insight on embedded system technologies, and is a great opportunity to discover…

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CIM Lecture notes – Week 5 – Brand Building Models

After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also…

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