Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
PowerUP 2024: Aspencore and Tecno’s New Partnership
AspenCore and Tecno, have announced their partnership as organisers for the PowerUP and Fortronic Conference and Exhibition, which will take place…
A Napier Podcast Interview with Inge Boubez – Moz
Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although…
Championing Brand Consistency: A Strategic Imperative for B2B Marketers
Brand consistency is an integral component of success for marketing professionals. If you are at all a strategic-minded marketer (and I assume you…
Producing Emails for Maximum Impact
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…
Electronic Specifier: Introducing Procurement Pro
Electronic Specifier has officially launched the first issue of Procurement Pro. The new magazine will highlight the elaborate and fast-paced reality…
ELEKTRONIKPRAXIS Announces New Editorial Trainee
ELEKTRONIKPRAXIS has welcomed a new trainee to their editorial team. Michael Richter took up his trainee role at the publication this month after…
Power Systems Design Celebrates 20 Years
Congratulations to Power Systems Design (PSD) which is celebrating its 20th anniversary. As one of the leading independent publishers and content…
A Napier Podcast Interview with Rob May – BrandGuard
Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May,…
B2B Marketing Predictions for 2024
We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future…
