Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Navigating the Future of Marketing: Insights from Fractional CMO Andy Culligan
Ever wondered what a Fractional CMO does? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. He…
B2B Marketing in 2025. Is AI the Answer, or the Question?
This blog looks at what we can expect in terms of B2B marketing trends in 2025. From organic traffic to influencer marketing, we cover the key areas…
Building Relationships in Digital PR – Vince Nero – BuzzStream
Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers…
Lead Generation: The Power of Quiz Marketing – Maxwell Nee – ScoreApp
Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through…
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B…
Unlocking Marketing Success: Metrics That Matter and Metrics to Avoid
In today’s data-driven world, marketing metrics are the lifeblood of any successful campaign. But are all metrics created equal? Too often, marketers…
The Future of Marketing through Gifting and Direct Mail – Kris Rudeegraap – Sendoso
In this episode of Marketing B2B Tech, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to…
A Napier Webinar: Which AI Should Your Boss Hire?
Large language models (more commonly known as AI) have provided marketers with a wide range of opportunities to improve and make their marketing/PR…
The Marketing Share Podcast – Storytelling, PR, and ABM Mastery
Mike sat down with hosts Barb VanSomeren and Alec Cheung for an episode of The Market Share Podcast. In the episode, Mike discusses: The evolving…
Build Trust – The Secret to Closing Sales Effectively – ABB
In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB…