Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…
Why is Traditional Lead Generation Failing B2B Tech Companies?
The long-standing tradition of wide-net marketing is increasingly ineffective for B2B technology firms. Why? Because the traditional market they are…
Choosing A Technical Content Generation Partner
Why does your current B2B agency fail to engage technical buyers with its content? If your experience tracks with mine, you know the frustration of…
Harnessing AI for Video Editing: Insights from VideoGen’s CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports…
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate…
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time.…
Human vs AI Machine
Catch-up with Napier's webinar and find out whether AI is good enough to replace humans for some marketing tasks. We'll present the results of our…
Stop Burning Cash: A Quick-Step Guide to Hyper-Targeting Specialist Engineers on LinkedIn
Why are your LinkedIn ads attracting everyone except the engineers you want to reach? Wasting LinkedIn ad spend often stems from selecting audiences…