Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Marking Smarter Marketing Campaigns in a Tech-Driven World
Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how Napier chooses which…
Unlocking Data: How to Simplify Data Integrations – Data Fetcher – Andy Cloke
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports…
From Curiosity to Conversion: The Power of Experimentation – Kameleoon – Collin Crowell
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation…
The Real ROI of AI Agents, Quizzes & Strategic Thinking
In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of…
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better…
BCF ORG Podcast – Marketing Plus with Mike Maynard
Mike Maynard recently joined the BCF ORG – The Business of Business Podcast to share insights from his marketing career and how businesses can…
The Future of B2B Marketing: Trust, AI & Human Connection
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how…
A Napier Webinar: Marketing B2B Technology in Japan
Register for Napier's webinar, and discover actionable strategies for European B2B tech companies that want to connect with prospects and engage key…
Unlocking Demand Generation: Strategies from Alex Alexin at Insightful
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what…
Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent…