Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly…
Building Bridges: The Role of Relationships in B2B Influencer Marketing
The importance of relationships in marketing has never been more pronounced, particularly in the realm of B2B marketing and the relationship with B2B…
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike…
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new…
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting…
If You’re Not Testing, You’re Guessing: Why Experimentation is the Key to B2B Growth
Experimentation is not a marketing buzzword. It is a fundamental approach to adaptation and innovation that can be the difference between success and…
A Napier Webinar: How to Change Your Marketing for the Rest of the Year
Register for Napier's webinar and learn the simple steps that will boost performance to ensure you hit your marketing goals for 2025. Learn how…
Marking Smarter Marketing Campaigns in a Tech-Driven World
Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how Napier chooses which…
Unlocking Data: How to Simplify Data Integrations – Data Fetcher – Andy Cloke
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports…
From Curiosity to Conversion: The Power of Experimentation – Kameleoon – Collin Crowell
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation…