Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Harnessing AI for Breakthroughs in Marketing with Jon Benson at BNSN
Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading…
B2B Inbound Marketing for Complex Technology
For many technology companies, the biggest marketing challenge is not just about generating leads. It’s about remaining visible, credible, and useful…
B2B Content Marketing in the AI Era: What Still Drives Results?
AI has transformed content creation. Tasks that once took days can now be completed in hours, helping marketing teams produce more with fewer…
B2B ABM and AI: Smarter Targeting, Better Personalisation for Modern Marketers
For B2B marketers, B2B account-based marketing (ABM) has moved far beyond being a niche tactic for a handful of strategic accounts. Today, B2B ABM is…
Caution and Innovation: AI in Modern MarTech Stacks
Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks…
The Power of Ownership: Data Sovereignty and Survey Tools – Elliot Kim – Checkbox
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company…
The New Era of Modern Marketing: Clarity, Credibility, and Category Creation
In today’s fast‑moving world of technological disruption, marketing is no longer a supporting function, it is a strategic engine room that determines…
What Are the Best Marketing Automation Tools for B2B Technology Companies?
A Practitioner’s View from Industrial and Engineering Markets After years of evaluating and implementing marketing automation platforms for…
Scaling AI-Powered Personalised Marketing – Eric Frankel – AdGreetz
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital…
B2B Email Marketing: Boring or Brilliant?
Discover what really works in B2B email marketing with Napier’s on-demand webinar where we share results of our email marketing study. The webinar…