Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Importance of Brand Positioning
In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. Brand positioning is a…
Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Crossover Episode – Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
A Napier Podcast Interview with Bugra Gunduz – HockeyStack
Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing…
A Napier Podcast Interview with Sharekh Shaikh – CleverX
Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh…
A Napier Podcast Interview with Bonnie Crater – Full Circle Insights
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline…
How to Launch a New Online Publication
Steve Carr, Creator of the online publication Talking IoT, shares insights, and advice for anyone considering to launch a new online publication.…
Content Formats for B2B
Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most…
How to Define Your Goals for Your PR or Marketing Campaign
The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer,…
A Napier Podcast Interview with Farzad Rashidi – Respona
Farzad Rashidi, lead innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation…