Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Jeff Day – Act-On
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key…
Analyst Relations – In Their Own Words
In my previous post I discussed why, from a client and agency perspective, an analyst relations (AR) programme would be a good thing to add to your…
150 Lead Generation Tips and Tricks
Generating leads is one of the key goals of many marketing teams. We’ve worked on many lead-generation campaigns and have found that it’s possible to…
A Napier Podcast Interview with William Hearn – Sendinblue
William Hearn is the Sales Director for EMEA and RoW at Sendinblue, an all-in-one marketing platform. The marketing automation market is increasingly…
Cooking Up The Perfect Recipe for a Successful B2B Event: The Top 10 Tips for B2B Event Success
There is no doubt that most of the readers of this blog will have attended a huge variety of events at all stages of their lives. These will of…
A Napier Podcast Interview with Ruben Vardanyan – Joomag
Ruben Vardanyan, Founder and CEO of digital publishing platform Joomag, shares how the traditional PDF has evolved in a more mobile-focused world and…
OK, We Admit it. We Used AI for Content Generation!
We have misled our blog readers by using AI for content generation. But we’re not sorry! In fact, it was a small test that we ran to see how well AI…
Is this the Future of Publishing?
It’s no secret that the world of trade media publishing is tough. Arguably few industries have been forced to change more than publishing, and trade…
A Napier Podcast Interview with Mark Williams-Cook – AlsoAsked
Mark Williams-Cook, the Founder of SEO tool AlsoAsked, explains how users can maximise the data provided by Google’s “people also asked” feature and…
The Ultimate European PR FAQ
Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…