Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Why it Sometimes Makes Sense to Advertise for Your Channel
I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…
A Napier Podcast Interview with Abhi Godara – Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
A Napier Podcast Interview with Rena Fallstrom – Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…
How are Marketing Automation Platforms Using AI?
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation…
How Does LinkedIn Match Job Titles for Advertising Campaigns?
If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…
7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World
A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…
Forrester Wants to Say Goodbye to MQLs and Move to Opportunities
Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to…
A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys
A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when…
Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End
The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you…
