Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Jason Byer – Crowdspring
In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at crowdspring. At a time when…
What are the Marketing Automation Trends for 2023?
What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel…
A Napier Podcast Interview with Sam Oh – Ahrefs
As more people understand the value of SEO, competition increases. In this podcast episode, Mike chats with Sam Oh, VP of Marketing at Ahrefs who…
Are Chatbots Improving Customer Experience?
In the third episode of the Marketing Automation Moment podcast, Mike and Hannah discuss the latest thinking around artificial intelligence, and how…
A Napier Podcast Interview with Darby Sieben – Unbounce
The internet is an increasingly crowded place, with competition rising and ad costs increasing. Ensuring landing pages are as optimised as possible…
Brand Guidelines: A Guide to Why, Where and How
Brand guidelines are essential in today's ever-expanding business world. Companies must look for ways to connect emotionally with customers and…
Ascend2 Email Marketing Report: Email Marketing in 2023
How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale…
A Napier Podcast Interview with Terri Delfino – FormAssembly
In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder. Terri…
The Latest Updates from HubSpot’s Inbound Conference
In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah…
A Napier Webinar: Developing a Marketing Strategy for Growth: Planning for 2023
Strategy development is the foundation of great campaigns, but it can be difficult to connect your marketing strategy to your planning and execution,…
