Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Zachariah Moreno – SquadCast
In this podcast episode, we interview Zachariah Moreno, Co-Founder and CEO of SquadCast, a cloud recording studio platform. Zachariah discusses his…
A Napier Webinar: Avoid the Biggest International Marketing Mistakes
International marketing requires a lot more than simply reaching an audience in another country. Culture, language and convention are potential…
A Napier Podcast Interview with Alex Price – Vicor
In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power…
HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers
The environment for B2B marketing is always changing, and it underwent some significant adjustments and developments during the past two years.…
A Napier Podcast Interview with Cat Anderson – Sprout Social
In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she…
A Napier Podcast Interview with Marc Mustard – ABB Robotics
In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics,…
The Problem of “Paid Editorial”
I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money…
Upgrades to Our Marketing RoI Calculator
Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we…
A Napier Podcast Interview with Shannon Martin – Podbean
In this podcast episode, we interview Shannon Martin, Director of Communications at Podbean, a podcast publishing solution. Shannon shares what B2B…
A Napier Podcast: Interview with Jeff Coyle – MarketMuse
In this podcast episode, we interview Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, an AI-powered platform which removes manual…