Marketing Blog

Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.

A Napier Podcast Interview with Rob May – BrandGuard

Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May,…

Read More


B2B Marketing Predictions for 2024

We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future…

Read More


A Napier Podcast Interview with Sara Madison – Outbrain

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses…

Read More


Choosing the Right Sponsored Content Format for Your LinkedIn Strategy

LinkedIn advertising is a crucial part of the B2B marketing mix. With over 1 billion members in 200 countries worldwide using the professional…

Read More


A Napier Podcast Interview with Christopher Rack – MRP

Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate…

Read More


27 Essential B2B Marketing Email Tips

Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re…

Read More


A Napier Webinar: LinkedIn Lead Gen Tips and Tricks

With so many ways to generate leads on LinkedIn, how do you ensure your tactics and budget focus on the right areas? In our on-demand webinar…

Read More


A Napier Podcast Interview With Nathan Schlaffer – MarketMate AI

Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers…

Read More


Has Marketing Automation Changed in 2023?

2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard…

Read More


Succession Plus – Maximising Employee Ownership: A Guide to Implementing an EOT with Mike Maynard

Did you know that implementing an Employee Ownership Trust (EOT) can significantly boost your company culture? Mike Maynard joined the Succession…

Read More