Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast: Interview with Emma Valentiner – CanIRank
In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide…
Landing Pages: Best Practices for Lead Generation
We often see them in our trawl through the web for information on technology solutions and services. Some grab our attention, while others are dull.…
Seven Things That Make B2B Tech PR Amazing
What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion…
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…
What is Mental Availability in Marketing?
One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…
A Napier Podcast: Interview with Ike Singh – Social27
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms…
A Napier Podcast: Interview with Chris Willis – Acrolinx
In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and…
Influential Entrepreneurs Podcast Interview
Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike…
5 Things To Consider Before Recording Podcasts
Over the last few years, customers have been spoilt for choice when it comes to ways of consuming content. No longer does the consumer have to wait…
A Napier Podcast: Interview with Kate Terry – Turtl
In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform. Kate shares why she thinks content is…