Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast: Interview with Jeroen Corthout – Salesflare
In this podcast episode, we interview Jeroen Corthout, Co-Founder of Salesflare, a CRM platform. Jeroen shares his journey to setting up Salesflare,…
A Napier Webinar: How to be the Ultimate Professional on Zoom and Teams
Video platforms like Zoom and Microsoft Teams have become an integral part of everyday communication. Even as people return to the office, the hybrid…
The Benefits to Enriching Lead Data
You may have a hatful of good leads to pursue but just having names and an email address may not be enough to define these leads as either an MQL or…
A Napier Podcast: Interview with Matthew Hunt – Automation Wolf
In this podcast episode, we interview Matthew Hunt, Founder of Automation Wolf, a company that supports B2B founders and CEOs create snackable…
A Napier Podcast: Interview with Emma Valentiner – CanIRank
In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide…
Landing Pages: Best Practices for Lead Generation
We often see them in our trawl through the web for information on technology solutions and services. Some grab our attention, while others are dull.…
Seven Things That Make B2B Tech PR Amazing
What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion…
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of…
What is Mental Availability in Marketing?
One of the terms that can confuse marketers is “mental availability”. This is a really important concept that is different from brand awareness, but…
A Napier Podcast: Interview with Ike Singh – Social27
In this podcast episode, we interview Ike Singh, Co-founder and CEO at Social27, a virtual and hybrid events platform. Ike shares how event platforms…