Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Secrets to Communicating Successfully With a B2B Audience
Communicating with a B2B audience is a skill in itself – unlike in the consumer world, where you can seemingly get away with scattering exaggerated…
B2B Marketing Checklists – Persona Definition
This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing.…
A Napier Podcast: Interview with Mark Abrami – Hootsuite
In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media…
Top 5 Marketing Applications for Artificial Intelligence
Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful…
Straight Talking is the Way to Get to Engineers
In B2B marketing, we are very often communicating with engineers – but how can we do this effectively and what kind of approach will work with them?…
A Napier Podcast: Interview with Martin Larsen – Conferize
In this podcast episode, we interview Martin Larsen, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what…
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is…
When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog…
Why Your Improving Open Rates Might Not Be Good News
Anyone seen email open rates increase? Thinking you're an email genius? Well, it might not be such good news. On September 20th, Apple rolled out…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts? Not quite. Napier has a reputation of delivering results, not jumping on…
