Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Seven Secrets of Good Copywriting
I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…
The 11 Different Types of Nurturing Campaign
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…
A Napier Podcast: Interview with Steve Zakur – Solosegment
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Steve Zakur, CEO…
A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly
Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success,…
Industrial PR campaigns that Overcame Corporate Limitations
It’s no secret that when it comes to Industrial PR, there are limitations to what companies can achieve within the corporate style guide - and…
A Napier Podcast: Interview with Chris Newton – Intellimize
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing and Business Development at…
Tips and Tricks to Getting the Best From LinkedIn
Increasingly, LinkedIn is becoming a media platform that brands and companies need to understand in order to get the best reach to their potential…
The Truth Behind Content Marketing
At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people…
A Napier Podcast: Interview with Abhi Yadav – Zylotech
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Abhi Yadav, Founder & CTO at Zylotech, who shares his journey…
The Seven Key Things We Learned From Litmus’ State of Email Report
With its familiarity and ease of use, e-mail is a powerful communications tool, one that marketers have used to their advantage. But how is it…