Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Good, the Bad and the Ugly of Landing Pages
We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page? This was the question…
B2B Marketing Priorities for 2021
We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a…
Shock Your Potential Podcast Interview: Beware of Numbers
Mike, Managing Director at Napier, recently sat down with Michael Sherlock, CEO of Shock Your Potential to discuss how to truly analyze performance…
Seven Secrets of Good Copywriting
I once did some work producing magazines for a government department. One day my main client contact told me I would soon be receiving a news item…
The 11 Different Types of Nurturing Campaign
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software,…
A Napier Podcast: Interview with Steve Zakur – Solosegment
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast. In our latest episode, we interview Steve Zakur, CEO…
A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly
Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success,…
Industrial PR campaigns that Overcame Corporate Limitations
It’s no secret that when it comes to Industrial PR, there are limitations to what companies can achieve within the corporate style guide - and…
A Napier Podcast: Interview with Chris Newton – Intellimize
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing and Business Development at…
Tips and Tricks to Getting the Best From LinkedIn
Increasingly, LinkedIn is becoming a media platform that brands and companies need to understand in order to get the best reach to their potential…