Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
SalesPOP Podcast Interview: How Account Based Marketing Helps Close Big Deals
The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series,…
An In-Depth Look into the Truth about Artificial Intelligence in Marketing
As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new…
A Napier Podcast: Interview with Joel Harrison – B2B Marketing
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Joel Harrison, Editor-in-Chief, who shares the exciting news that…
How to Make Your Industrial Search Marketing Campaign Fail
In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial…
A Marketing Principles Round Up: 6 Key Things for a Successful Marketing Strategy
I have been working in the B2B Marketing world for just over a year now and I have already learned so much during my time at Napier as a Marketing…
Is Industrial PR Different from Consumer PR?
In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the…
Business Built Freedom Podcast Interview: Tips to Reach Your Target Audience
The Business Built Freedom Podcast, hosted by Joshua Lewis, invites listeners who are business owners, to discover how they can build a vehicle of…
A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing
Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…
A Napier Podcast: Interview with Chip House – SharpSpring
We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…
Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos
With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…