Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition
The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as…
A Napier Podcast: Interview with Indrek Vainu – AlphaBlues
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of…
ABM – Where Are We Now?
It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift…
The Client Catching Podcast Interview: How to Win High Value Clients with ABM
The Client Catching Podcast, hosted by Adam King, provides listeners with actionable business development and marketing strategies, ideas and tactics…
6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey
Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best…
5 Effective Ways you can use Personalization with ABM
In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…
Email Data and Trends from a COVID-19 World
In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…
A Napier Webinar: Is Content Marketing too Good to be True?
Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience,…
Bot or Being?
Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots…
Napier Named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards 2020
We are delighted to share that Napier was named as the winner of 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020.…