Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing
Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…
A Napier Podcast: Interview with Chip House – SharpSpring
We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…
Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos
With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…
Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition
The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as…
A Napier Podcast: Interview with Indrek Vainu – AlphaBlues
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of…
ABM – Where Are We Now?
It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift…
The Client Catching Podcast Interview: How to Win High Value Clients with ABM
The Client Catching Podcast, hosted by Adam King, provides listeners with actionable business development and marketing strategies, ideas and tactics…
6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey
Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best…
5 Effective Ways you can use Personalization with ABM
In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…
Email Data and Trends from a COVID-19 World
In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…