Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Join Up Dots Podcast Interview: Sales Funnel Mastery
The Join Up Dots Podcast, hosted by David Ralph, invites experts and marketing professionals to share their startup stories, struggles and the…
Napier Launches Virtual Trade Show Platform
Napier has launched its own virtual trade show platform – TheBoothCloud.com. Designed specially for the B2B technology industry, Napier has created…
A Napier Podcast: Interview with Chris Dickey CEO of Visably
We are delighted to share the latest interview from Napier's Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of…
A Day in the Life of a Copywriter
As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the…
HubSpot’s State of Marketing Report 2020
We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to…
A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets
In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating…
A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted
It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns…
A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack
I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM,…
Napier Launches Marketing Automation Naming Convention Tool
Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and…
A Napier Podcast: Interview with Ash Jones- Great Influence
In our latest episode, on Napier's Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Ash Jones from Great Influence,…