Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Webinar: How to Spy on Your Competitors’ Ads
Have you ever wondered what ads your competitors are running? Or how you can view their ads via platforms like LinkedIn and Google? In our on-demand…
Five Approaches to Promoting a Podcast
It’s no secret that over the last ten years, podcasts have gained massively in popularity. Spotify alone has six million podcast titles and more than…
A Napier Podcast Interview with Cody Schneider at Swell AI
Cody Schneider, Co-Founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the…
The Changing Landscape of Marketing Automation – HubSpot vs. Marketo
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with…
A Napier Podcast Interview with Suzi McNicholas at Johnson Controls
Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology…
A Napier Podcast Interview with John Harrison – Schaffner
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power…
A Napier Webinar: How B2B Advertising Works
In our on-demand webinar 'How Business-to-Business Advertising Works', we explore the world of advertising, sharing how marketers can make their…
9 Ways to Target the Right Audience with Segmentation
This blog is about segmentation, i.e., how to ensure that you target the right audience with your B2B marketing campaign, and ensure you make better…
A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader
Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical…
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this…