Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020
Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we…
Alternatives to Meaningless Marketing Metrics
Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can…
From Apprentice to Marketing Specialist – National Apprenticeship Week 2020
It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As…
Do you Know the Difference Between your MQLs and SQLs? Try Our Definition Tool
Many of us constantly pick up new leads that might lead to new business for us, either through strategies such as inbound marketing, or by attending…
6 Tips to Getting Started with Marketing Automation
Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment…
Value of Video in 2020
Over the last few years, its clear that video has become a key marketing tactic, and with the digital landscape continually shifting, marketers have…
5 Best Practices for Social Media
There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their…
MarTech Podcast Interview: Understanding the European Marketing Landscape
The MarTech Podcast, hosted by Benjamin Shapiro, interviews innovators and industry experts, to provide listeners with insights on how these experts…
A Napier Podcast: Interview with Clive Over, Director at Napier
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Clive Over, PR veteran and…
Our A/B Tester Tool Reveals the Truth About Your Campaign
True marketeers will know that in order to get consistently high engagement rates, evaluation of each campaign deliverable is necessary. Often…