Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar
Here at Napier, we are always looking for new ways to stay up to date with the latest trends and information within the marketing industry. Which is…
Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social
It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…
Napier’s First Trends Webinar
Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…
Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy
It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…
Who Should You Target: The Grass Roots or the C-Suite?
In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…
Easily Develop Personas with our B2B Persona Creator Tool
It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online…
Five trends in industrial robotics that are helping to transform manufacturing
Today a Meltwater search of ‘robotics’ headlines tallies 24 results across 12 titles including BBC News, Financial Times and HR magazine. We’re…
Hootsuite Summer Social Series Webinar 2: Using search and social advertising together
Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices…
AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two
Over the last few days we’ve scanned many headlines which herald the future of artificial intelligence such as CMR Surgical’s £1bn Series C funding,…
Five good reasons to consider apprenticeships
With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often…