Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Best Practices for Social Media
There’s no denying that social media has gained momentum and is quickly becoming a key element for many B2B marketers when putting together their…
MarTech Podcast Interview: Understanding the European Marketing Landscape
The MarTech Podcast, hosted by Benjamin Shapiro, interviews innovators and industry experts, to provide listeners with insights on how these experts…
A Napier Podcast: Interview with Clive Over, Director at Napier
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Clive Over, PR veteran and…
Our A/B Tester Tool Reveals the Truth About Your Campaign
True marketeers will know that in order to get consistently high engagement rates, evaluation of each campaign deliverable is necessary. Often…
Our Top Four Takeaways from Rand Fishkin’s ‘What Google Says vs What SEOs Believe’ Webinar
Here at Napier, we are always looking for new ways to stay up to date with the latest trends and information within the marketing industry. Which is…
Advertising on Social Media: Microcontroller Vendors Trying to use Paid Social
It’s interesting that there is still a divide over whether social media is an effective channel for semiconductor companies. Ultimately, the only way…
Napier’s First Trends Webinar
Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar…
Five Stats That Prove Why LinkedIn Should be Part of Your Marketing Strategy
It’s no secret that LinkedIn has significantly increased in popularity over the last couple of years, with B2B marketers flocking to the platform to…
Who Should You Target: The Grass Roots or the C-Suite?
In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior…
Easily Develop Personas with our B2B Persona Creator Tool
It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online…