Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation
At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…
Inbound 2019: Marketing and Connection Emails for Contact Nurturing
At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…
Inbound 2019 – LinkedIn Advertising
My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn…
From Golem to governing society: ‘AI: More than human’ review part one
September welcomes the start of another academic year and the media has been busy as usual covering the latest in Science Technology Engineering and…
Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation
There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative…
7 Content Marketing Stats Every Marketer Needs to Know
As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some…
New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content
We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…
Six tips for successful Account Based Marketing
Marketers are often tempted to cast their net wide when seeking to snare new leads – after all, it seems efficient to produce one piece of marketing…
Empower yourself with our marketing ROI calculator
As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for…
5 Top Digital Marketing Tactics for Future Success
It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics…