Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Opening young minds to careers in engineering
For a few years now we’ve been advocating STEM subjects for both study time and play. With engineering a critical part of the UK economy, luckily…
The Two ingredients of Magical Marketing Automation
Marketing is changing rapidly: just a few years ago it was only the brave pioneers who were running marketing automation systems, yet today the…
Inbound Marketing: 5 Tips for Success
Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay. Even after a decade in the marketing world,…
Industrial Automation – Topics for 2019
In recent years we have all rode the IIoT wave, discussed topics with science fiction sounding names such as ‘augmented reality’ and ‘artificial…
Six engineering superwomen to celebrate International Women in Engineering Day 2019
With less than 15% of the engineering workforce in the UK comprised of women, International Women in Engineering Day 2019 has sparked a conversation…
7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making
We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder…
A Guide to Marketing Middleware
Is your first reaction to this post “Marketing middlewhat?” If so, you’re not alone: most marketers are unaware of what marketing middleware is, and…
Breakout Session 7: Omnichannel Metrics: Can B2B Learn from B2C?
B2B marketers generally have an easier job of measuring omnichannel campaigns. This presentation explained some of the techniques used by leading…
Breakout Session 6: How Marketo Uses Intent Data to Grow Sales
Working out when someone is ready to buy is one of the big challenges for marketers and sales teams. This session at the Adobe Summit explained how…
Breakout Session 5: Using My Tokens to Save Time
This session was all about using tokens. A token is a variable that you can use across your emails, landing pages and smart campaigns to make your…