Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit
This session was one I was really looking forward to attending. Hearing from Marketo about how it runs ABM campaigns. Who better to learn from?…
Breakout Session 3: How Alitalia Personalises its Website
One thing I learnt at the Adobe EMEA Summit this year was that B2B marketers can learn a lot from consumer marketers. In an interesting presentation,…
Breakout Session 2: GDPR and Marketo
GDPR might be the nightmare that won’t go away for marketers. This presentation, however, established the value of good data stewardship, showing…
Breakout Session 1: Adobe and Marketo – The Roadmap
After being a little disappointed with the lack of mentions for B2B in the opening keynote, I was keen to hear about the future for Marketo as part…
Adobe’s European Marketing Summit – Opening Keynote
I’ve taken a couple of days to attend the Adobe EMEA Summit to catch up on what’s happening with Marketo, as well as learn more about the other Adobe…
Email Marketing Benchmarks for 2019
Email marketing benchmark reports provide marketers with valuable information about how they compare to the industry norm; so I was pleasantly…
5 Reasons Why B2B Marketers are Talking about ABM
Account Based Marketing (ABM) has slowly become an increasingly important part of a B2B Marketers strategy. As the latest “shiny” marketing tactic,…
All the CIM Lecture Notes – A Mini Marketing Course
Throughout my Chartered Institue of Marketing (CIM) qualification in Professional Marketing, I've been writing up lecture notes to give a little…
How to create value by converging your OT/IT operations
I am increasingly being asked to write about the convergence between the worlds of OT and IT, this blog discusses this issue and asks how industrial…
CIM Lecture notes – Week 7 – Media Implementation Cycle
This week’s lecture notes will look at how the media implementation cycle fits into marketing communication planning, and how we might measure…