Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
The Napier approach – Our 4-step process for delivering great service
WHAT? The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B…
HubSpot’s State of Inbound Report 2018
State of Inbound Report 2018 The state of Inbound 2018 report is finally here! Read on for some great stats and insights of the current state of the…
The Importance of SMART Goals for Long-Term Success
SMART objectives give people and businesses the ability to set and achieve goals. Goal setting gives us something to focus on, motivates and allows…
CIM Lecture notes – Week 7 – Putting the marketing mix into context
What did we cover? Following on from our session last week, where we explored the marketing mix and the factors we should consider when…
CIM Lecture notes – Week 6 – Outlining the marketing mix
What did we cover? It must be the MOST fundamental of all marketing concepts, behold... the marketing mix! I have touched on this in a previous blog,…
How to use Google Analytics to track ALL of your Marketing Activities
Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot…
Top 5 facts you need to know about Account-Based Marketing (ABM)
In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic…
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…