Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
A Napier Podcast Interview with Molly Bruckman – Mutiny
Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively…
A Napier Webinar: GDPR: What the Hell is Legitimate Interest?
We see many companies running marketing campaigns that are held back by their approach to GDPR and other privacy legislation. The biggest problem is…
Quality or Quantity – Which is the Best Approach?
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how…
A Napier Podcast Interview with Lisa Rees – Avnet Silica
Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series.…
The Latest From the World of Marketing Automation
Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by…
A Napier Podcast Interview with Georgios Grigoriadis – Baresquare
Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and…
AI Content Generation: Napier’s New Service
Pretty much everyone reading this post will have tried AI, and we’ve all had a similar experience. The first time you see AI-generated content for a…
Email Doesn’t Suck… at Least Not as Much as you Think it Does
Email has been around in B2B marketing for a long time. In the last decade, with the arrival of shiny new marketing channels such as social media and…
A Napier Podcast Interview with Stefan Debois – Pointerpro
Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated…
9 Ways to Improve your Digital Advertising Campaigns
At Napier, we run a large number of digital campaigns, which gives us fantastic insight into how to run campaigns that deliver results that make a…