Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
B2B marketing trends: what to expect in 2014
Do you wonder what changes we'll see to the way people do marketing this year? We've put together a slideshow presentation about the 10 things that…
Youtube: no cheating allowed!
It's a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views…
IAB gives advice for post-cookie world
The IAB has released a white paper titled ‘Privacy and Tracking in a Post-Cookie World’. The white paper highlights the over-reliance on cookies,…
The top 5 IT industry trends for 2014
Whilst we are well into the New Year, it's still earlier enough to consider the trends that will drive our marketing campaigns for the next year.…
Top 3 Marketing Trends of 2014
52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual…
twitter launches Promoted Tweets for retargeting campaigns
twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is…
CIPR launches best practice guide for social media campaigns
The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some…
Google ad-placing service announces deal with Facebook
Facebook’s market share of ad-revenue anticipated to see three-fold increase Facebook has well and truly taken a U-turn, with Google’s ad-placing…
Understanding the B2B Buyers’ Journey: Infographic
72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly being referred to within…
Improve Your ROI by Getting Creative with Geo-Targeting
Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged precise geo-targeting…