Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
New Napier tip sheet explains tactics to increase open rates
We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often…
Will Adblocking kill publishing?
Use of Adblocking growing at a rate of 43% per year There is a scary report from PageFair, which predicts rapid growth in the use of Adblocking…
Google Launches New AdWords Feature: Paid & Organic Report
Organic Listing Improved Paid Click Rate by 64% If you haven’t heard already, Google has introduced a new feature in the form of a paid and organic…
twitter launches related headlines
55% of B2B professionals search for information on social media* twitter has launched their 'related stories' feature. This will show sites that have…
UBM plans for the future
Revenue fell by 11% in first half of 2013. Online revenue fell by 4%. There's a great article in theMediaBriefing about UBM's plans to invest…
The rise of Flipboard as a marketing tactic
6 Billion Pages Flipped a Month on Flipboard Prompted by the success of its user-created social magazines, Flipboard is no longer solely a mobile app…
LinkedIn Launches Sponsored Updates
60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about…
Marketers can no longer neglect mobile advertising
Global Mobile Ad Revenue Up by 82.2% Smartphone growth may well be slowing down in some developed markets, but the growth of mobile advertising is…
If brands don’t self-regulate, the FTC will…
Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that.…
Keywords for killer subject lines: infographic
“Alert” and “Breaking” will boost your open and click through rates by up to 77.6% Words matter. More specifically, words in your email subject lines…